5 ways to use interactive content to increase conversions

What makes interactive content stand out from static visuals we see on the web lies in its interactivity. Namely, interactive content requires the target audience to “interact” with the content you created. This can be anything from quizzes or tools (like this logo color generator) to interactive charts or unique web design solutions.

According to Snap App, 88% of marketers agree that interactive content does differentiate them from the competition. It’s also worth noting that interactive content leads to 4-5 times more page views than static content due to its “flashy” and approachable nature.

But how can you use interactive content effectively and what ways are there to implement it? Let’s take a look at why interactive content is worth investing in, as well as how you can best realize its potential for your brand.